Maxwell Beard Butter
Beard Butter / $21.95
Woody amber and moss with black currant, orange and a touch of cognac.
- Amber
- Black currant
- Cognac
Products
The shelf.
Five scents, three products. Everything here is used on the floor before it is sold at the counter.
01Beard Butter
Beard butter.
Deep moisture with a matte finish. Made for longer beards that need control without shine.
Pearl Beard Butter
Beard Butter / $21.95
Smooth, natural coconut. Clean enough for every day.
- Coconut
- Clean
- Everyday
Pendleton Beard Butter
Beard Butter / $21.95
Crisp marine and lavender over cedarwood, oakmoss and sandalwood.
- Marine
- Lavender
- Sandalwood
Redstone Beard Butter
Beard Butter / $21.95
Fresh-brewed vanilla coffee with warm, earthy notes.
- Vanilla
- Coffee
- Earthy
WestPoint Beard Butter
Beard Butter / $21.95
Aged whiskey and polished leather with a clean vintage finish.
- Whiskey
- Leather
- Vintage
02Beard Oil
Beard oil.
Premium oils that soften coarse hair and condition the skin underneath. Use it daily after a shower.
Maxwell Beard Oil
Beard Oil / $21.95
Woody amber and moss with black currant, orange and a touch of cognac.
- Amber
- Black currant
- Cognac
Pearl Beard Oil
Beard Oil / $21.95
Smooth, natural coconut. Clean enough for every day.
- Coconut
- Clean
- Everyday
Pendleton Beard Oil
Beard Oil / $21.95
Crisp marine and lavender over cedarwood, oakmoss and sandalwood.
- Marine
- Lavender
- Sandalwood
Redstone Beard Oil
Beard Oil / $21.95
Fresh-brewed vanilla coffee with warm, earthy notes.
- Vanilla
- Coffee
- Earthy
WestPoint Beard Oil
Beard Oil / $21.95
Aged whiskey and polished leather with a clean vintage finish.
- Whiskey
- Leather
- Vintage
03Beard & Face Wash
Beard and face wash.
A foaming wash with conditioning oils. Cleans your beard and face without stripping them.
Maxwell Beard & Face Wash
Beard & Face Wash / $18.95
Woody amber and moss with black currant, orange and a touch of cognac.
- Amber
- Black currant
- Cognac
Pearl Beard & Face Wash
Beard & Face Wash / $18.95
Smooth, natural coconut. Clean enough for every day.
- Coconut
- Clean
- Everyday
Pendleton Beard & Face Wash
Beard & Face Wash / $18.95
Crisp marine and lavender over cedarwood, oakmoss and sandalwood.
- Marine
- Lavender
- Sandalwood
Redstone Beard & Face Wash
Beard & Face Wash / $18.95
Fresh-brewed vanilla coffee with warm, earthy notes.
- Vanilla
- Coffee
- Earthy
WestPoint Beard & Face Wash
Beard & Face Wash / $18.95
Aged whiskey and polished leather with a clean vintage finish.
- Whiskey
- Leather
- Vintage
04Scents
Five scents.
Every scent comes in all three products, so your wash, oil and butter can match. Each one is named for a well-known military post that came to mind as its notes were developed.
- Maxwell
- Woody amber, moss and sweet spice, lifted by black currant and tart orange and finished with a touch of cognac. As the blend came together it brought to mind Maxwell Air Force Base, near the state capital in Montgomery.
- Pearl
- A smooth, natural coconut made with food-grade flavor oil, subtle and clean enough for every day. The coconut brought Hawaii to mind, and with it Pearl Harbor, the post every American knows.
- Pendleton
- Crisp marine and fresh lavender over patchouli, cedarwood and oakmoss, settling into warm sandalwood and clean musk. The salt air in it brought to mind Camp Pendleton, the Marine Corps post on the Pacific coast.
- Redstone
- Fresh-brewed vanilla coffee with warm, earthy notes. It brought to mind Redstone Arsenal, our home post. Work around the officers there and you know the smell: fresh coffee, often with a splash of vanilla creamer. This is that.
- WestPoint
- Aged whiskey and polished leather with a clean vintage finish. It brought to mind West Point, where officers are made. It does not chase attention. It commands it.
05Regimen
How to actually use it.
Most beard problems are routine problems rather than product problems. This is the order that works.
-
Wash
Two to three times a week with a beard wash, not shampoo and not body wash. Both strip the oils your skin is trying to produce.
-
Oil
Every day, into the skin underneath rather than the hair on top. Most beard itch is skin, not beard.
-
Butter
For length and coarse growth, on damp hair, to hold shape without the shine of a balm.
-
Maintain
Come in before the shape goes rather than after. A line-up between trims costs less time than a rescue.
About the store
If something is out of stock online, call the shop. It may be on the shelf.
